Question

Impact of influencers in consumer decision process

Answer 1

Explanation:

Social media influencers are users on social media who are able to persuade others to buy from the brands they work with.

Their influence stems from a good relationship with their followers, a sense of authority, and often a knowledge about a particular industry.

Answer 2

Answer:

Influencers will have the greatest impact when buying clothes, shoes, cosmetics and, surprisingly, services. Meanwhile, people rely heavily on other factors to buy food, jewellery and electronics, but it is not excluded that influencer marketing could affect them as well. behaviour in the market.