Impact of marketing research on international markets
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Comment on Burberry's target customer base. How would Theodore Levitt characterize Burberry's approach to global markets? Theodore Levitt believed that multinational businesses would be replaced by the global corporations, and at that time, global markets were for the standardized global products.
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Market research is important to businesses because it can provide many information regarding the market, competitors and consumers. Businesses depend on market research to help them effectively and efficiently sell their products. For companies going global, international market research is vital.
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