Question

Impact of socio cultural environment in marketing decision

Answer 1

Socio-Cultural affects the business decision making in two ways. Businesses does operate in vacuum, Hence every businesses strategy is based on its environment they operate in. ... Advertising, This is most affected function of the business which is also closest to the socio-cultural environment of the business.

A set of beliefs, customs, practices and behavior that exists within a population. International companies often include an examination of the socio-cultural environment prior to entering their target markets.

The key socio-cultural factors that have a major impact on the operation of the multinational companies are 1) culture; 2) language; 3) religion; 4) level of education, 5) customer preferences, and 6) the attitude of the society towards foreign goods and services. ... Education has notably impact on international business.

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