Implications of Porter's Value chain and the Holistic Marketing Orientation Model on Marketing Planning
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Rib cage consists of 12 pairs of ribs, sternum, xiphoid process, costal cartilages and 12 thoracic vertebrae. It protects heart, lungs and diaphragm. It provides a framework on which the muscles of the shoulder girdle, chest, upper abdomen and back can attach. It also plays important role in the respiration.
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