importance and role of media in crime prevention (just a minute)
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Bringing up cases of corruption before public’s eyes and covering cases requiring public’s attention and being with the society in the times of crisis, media is known for its impartial contribution to peacekeeping and maintaining order across nations. Several times media has been able to successfully bring the deficiencies of the public agencies to light and raise the level of social awareness. Social awareness has been recognised to be the best weapon to fight against crime and this cannot be achieved alone by the government agencies. Apart from the news media, the contribution of social media must be also recognised in this area. However, while the news media has often been criticised for churning dissatisfaction against the government agencies, still its role at fighting corruption and crime has been strongly felt by the society.
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The vast presence of mass media in orienting the public opinions of the world is from the undeniable realities that has influenced on contemporary world from numerous aspects. This meaning has proceeded to an extent that current era was called "media era". Media in recent years beside the informant and educational role, have undertaken another mission and that is the investigative and inspective role. According to this, media with their revelation break the silence of governmental and formal authorities and compensate it and through informing the public opinion press on the governments to indicate proportional relations from themselves in the cases of severe violation of norms and perpetration of severe crimes and prevent from «tender» and ignorable methods (Delmas Marti, 2002: 5-304).
Mass media are accounted as the most important, attractive and at the same time critical aspect of modern society. In the meantime, the role of visual media especially TV, satellite and internet is more prominent than other media.
Sociologists believe that technology is an important factor in social changes. Technology doesn’t do anything automatically, but without access to the public media, social change is impossible. The person' s communication has grown in the face to face form gradually, through public media technology, it has been converted to a public communication.
Advent and growth of public media in deep form have caused to change the method of transmitting the culture from a generation to another generation. In addition to this, due to this issue that nowadays public media can present much information to a great number of addressees simultaneously, their role for quick transmission of culture has significant importance. Each one of the media networks (TV, radio, newspaper, magazine, book, cinema and etc) transmits cultural messages in the form or content of news or entertainment (Azdanlou, 2005: 325).
Media have wonderful effect on public opinions and beliefs. In fact they form the public opinions and on the other hand reflect them. Media influence on our understanding from around world. The worlds color and what is in it are as a function of our understanding from the world and media have wonderful effect on this worldview. Media have an important role in protecting and strengthening the public participation and consequently public safety, increasing the ability of society' s selection, increasing the people, competition and dynamism, internalizing and institutionalizing the value system and introducer beliefs and the settlement affairs of contradictions and cultural-social diversities.
Mass media are as the illustrator of the society' s culture for audiences and therefore, they play an important role in the sociability process. Here, the attention is more on the transmission method than the media contents. Marshal Mcluhan (1967) believes the media are messages. From his view, the media kind independent from what says, forms and controls the human' s communication and acts.
Public media (TV, cinema, the publications) don’t play new roles in relation with satisfying today's needs. According to the «scarcity hypothesis», Ronald Inglehart that believes the person' s priorities are as the reflection of his social-economic environment, the person considers the most priorities for those things that supply of them is relatively little (Inglehart, 1994: 75). Media and especially TV have significant effect on formation of beliefs, attitudes and behavior.
The researches indicate that most of TV observers are the children lower than 15 years old and after them housekeeper women and then the youth higher than 15 years old (Newman, 2008). Social sociologists and psychologists have studied different aspects of the media content, with regard to the cognitive effect of TV, it can be said that TV has influenced on behavioral models severely and in relation with the mental-moral health of person and his compatibility with society, it has intensified the affairs like aggression, emotional abnormalities, tool and exertion of violence and like them.
Violence and pornography are two categories that have overshadowed on today media (multimedia systems) severely. Nowadays most of children and adolescents daily observe violent and profligate scenes from TV and other mass media.
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