Question

Importance of achieving clarity in business writing

Answer 1

Lack of clarity in business communication causes misinformation, mistakes, unhappy customers, frustrated employees, and information lags that make companies look bad and affect profits. If a supervisor assumes that workers know the proper way to ship products, the company might discover that it pays more than it should for shipping. A customer letter that is full of jargon and long, convoluted sentences will probably not be read completely, and might put the customer off. An occasional warning to be mindful of safety is not as effective as providing workers with a detailed manual for achieving zero-tolerance requirements concerning accidents in the workplace.