Business Studies, asked by dhnnjy5621, 1 year ago

Importance of business matrix for market attractiveness

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Answered by mushaviaqamar

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This dimension helps determine the attractiveness of the market by analyzing the benefits a company is likely to get by entering and competing within the market. ... These include the size of the market, its rate of growth, profit potential, and the nature, size and weaknesses of the competition within the industry

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