Importance of channel.Of distribution inphysical distribution
Answers
Answer:
Channel of Distribution plays a very important role in achieving the marketing objectives of a company. Undoubtedly, the manufacturer of product or services creates involve utility but the distribution channels create time and place utilities. According to Drucker, “both the market and distribution channels are offer more crucial than the product. They are primary; the product is secondary.
In an ever widening market, particularly in consumer goods market distribution channels have a distinctive role in the successful implementation of marketing plans and strategies. These channels performing the following marketing functions the machinery of distribution.
The searching out of buyers and seller.
Matching goods to requirements of the market(merchandising)
Offering products in the form of assortments packages of items usable and acceptable by the consumers /users.
Persuading and influencing the prospective buyers to favor a certain products and its maker [personal selling /sales promotion].
Implementing pricing strategies in such a manner that would be acceptable to the buyers and ensure effective distribution functions.
Participating actively in the creation and establishment of market for a new product.
Offering pre- and after sales service to customer
Transferring of new technology to the users along with the supply of products and playing green resolution in our country.
Providing feels back information, marketing intelligence and sales forecasting services for their regions their suppliers.
Explanation:Channel of Distribution plays a very important role in achieving the marketing objectives of a company. Undoubtedly, the manufacturer of product or services creates involve utility but the distribution channels create time and place utilities. According to Drucker, “both the market and distribution channels are offer more crucial than the product. They are primary; the product is secondary.
In an ever widening market, particularly in consumer goods market distribution channels have a distinctive role in the successful implementation of marketing plans and strategies. These channels performing the following marketing functions the machinery of distribution.
The searching out of buyers and seller.
Matching goods to requirements of the market(merchandising)
Offering products in the form of assortments packages of items usable and acceptable by the consumers /users.
Persuading and influencing the prospective buyers to favor a certain products and its maker [personal selling /sales promotion].
Implementing pricing strategies in such a manner that would be acceptable to the buyers and ensure effective distribution functions.
Participating actively in the creation and establishment of market for a new product.
Offering pre- and after sales service to customer
Transferring of new technology to the users along with the supply of products and playing green resolution in our country.
Providing feels back information, marketing intelligence and sales forecasting services for their regions their suppliers.