Question

Importance of creativity in advertising

Answer 1

How effective is creativity in advertising? If you want to provoke a heated debate between marketing and advertising types asking this question is one way to get the feathers flying. For some, creativity is critical if you want to differentiate yourself and grab people’s attention. Others think it’s little more than ad agency wank designed to perpetuate an annual pilgrimage to the south of France. A votre santé!