Business Studies, asked by avantika9215, 1 year ago

Importance of crisis management in an organisation

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Answered by Anonymous
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Answer:

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Explanation:

Crisis management is the process by which an organisation deals with a major incident that threatens to harm business, its stakeholders, or the general public. The large-scale industrial and environmental disasters in the 80s triggered the study of crisis management and it is considered to be the most important process in public relations. Crisis management is perhaps even more relevant and important to today’s businesses in terms of safeguarding data, ethical supply chains, cross-cultural communication, safe products and man-made environmental disasters. The technology advancements in today’s business world have transformed productivity and communication. Businesses struggle to keep up with the pace of technology development resulting in the mad rush and push to prove otherwise. It is this haste to keep up with the modern world where crisis management is key. Many businesses react to crises rather than planning for them. Crisis management in the modern world is now more important than ever.

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