Question

Importance of cultural environment in international business

Answer 1

Answer:

Doing business on a global basis requires a good understanding of different cultures. What works in your country might not work well in another, and could even be interpreted as an insult! And in your role as an international human resources professional, it’s important to raise the awareness of cultural issues within your organization to ensure effectiveness.

The cultural nuances that affect international business obviously go far beyond the ability to greet your international colleague or choose the correct gift. Issues related to the culture’s time orientation, whether it is an individualist or collectivist society, space orientation, and power distance, not to mention conflict assumptions and non-verbal communication all affect understanding your colleague across the table, as well as your chances of being understood.

Preparation by a trained expert related to these issues not only assures that unnecessary blunders will be avoided, it brings to each of us a personal knowledge that deepens our understanding of others, thereby promoting acceptance, understanding, and on the level of international relations, peace and prosperity.

hope it helps.

Answer 2

Answer:

cultural environment is important in international business because culture explains and determines many aspects of human behaviour and on international business can be performed without human being and understanding of their behaviour pattern