Importance of data collection in marketing research
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Sometimes this is done to obtain final goods, including necessities such as food and clothing; sometimes it takes place as a recreational activity. Recreational shopping often involves window shopping and browsing: it does not always result in a purchase.
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The importance of data collection. Data collection differs from data mining in that it is a process by which data is gathered and measured. ... It is through data collection that a business or management has the quality information they need to make informed decisions from further analysis, study, and research.
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