Importance of ethics in service marketing
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Ethics and services marketing. The area of services marketing is a highly crucial one for potential ethical violations. .and We review conceptual approaches to the field of marketing ethics and conclude that existing models often lack an important component which affects ethical decision-making.
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- Marketing Ethics can be defined as the set of guidelines and the area of applied ethics that acts as a guiding light behind the operations and regulations of marketing.
- Some of the areas of marketing ethics overlap with the ethics of media as they both are co-related.
Importance of Marketing Ethics : ·
1) Customer Loyalty ·
2) Long-term gains ·
3) Builds credibility ·
4) Leadership
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