Question

importance of impulses and elements in the making of literature

Answer 1

This article reviews extant literature in the field of impulse buying. This review has been undertaken with a specific focus on understanding the phenomenon of ‘impulse buying’ and the factors that work towards motivating impulsive action in perspective of buying. Starting with a historical overview that provides genesis of this thought, the review moves into analysis of current definitions of ‘impulse buy-ing’. After providing a thorough picture of this phenomenon, the article deals with internal and external motivators of impulse buying. At various points in the article and at the end, future research directions that follow the relevant sections are discussed as propositions.