Importance of market intelligence for entrepreneurs
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Understanding the consumer better as an individual allows marketers to produce more accurate buyer personas that in turn help to create more relevant content, offer consumers a more personal experience, track the progress of their campaigns and attribute trends and specific consumer activity to data touch points.
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- Market intelligence gives us the idea of the working of market world
- It enhance us to know about the owners who have a better choice to own their business
- Consumers choice can be expanded
- Owners have their own ideas to introduce their products
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