Question

Importance of marketing channel inn today's dynamic business environment

Answer 1

hey...............

Today’s economic environment is tough. Consumer spending is low and at the same time consumers have become very knowledgeable and selective about the product they buy. Decision making is happening mainly based on word of mouth, though advertising is also playing a crucial role in decision making.

One of my readers recently wrote to me of what I think of the current economic environment and whether or not marketing has increased in its importance today? My answer is a resounding YES.