Importance of marketing research in international market
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✔ Market research gives businesses essential information on customers, competitors, and market.
✔ Most businesses claim to understand the value of this research because they are using this information to sell their product to their clients.
✔ Market research is just as important for international business.
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Market research is important to businesses because it can provide many information regarding the market, competitors and consumers. Businesses depend on market research to help them effectively and efficiently sell their products. For companies going global, international market research is vital
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