Question

Importance of reference group in consumer behaviour

Answer 1

Answer:

The reference group in consumer behaviors includes, believes, influence our Opinions, Attitude,

The reference group in consumer behaviors includes, believes, influence our Opinions, Attitude,serving as our role model and inspiration.

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Answer 2

Answer -

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• A reference group includes individuals or groups that influence our opinions, beliefs, attitudes and behaviors. Marketers view reference groups as important because they influence how consumers interpret information and make purchasing decisions.

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