importance of visual communication
Answers
The use of visual communication is massively growing among business. Over 84% of all marketing
strategies use images, popular GIFs, graphics, animations, and signs among others to pass information. Visual communication has more impact in passing information to people. The following are reasons as to why visual communication is important.
1. It saves time
It is easier to process a visual signal quickly than to read a sentence of a paragraph full of text. An image will pass a lot of information within a short a time because one image can have a thousand words. Research shows that the brain processes images 60,000 times faster than texts. With this background information, it will save you time when using visuals to communicate to people. Rather than loading an advertisement with words, it is highly beneficial to utilize visuals to effectively pass a message within a short time.
2. It is clear
Visual communication improves the clarity of information. You easily fall in love with a book of a movie because of the graphics used on the front cover or trailer respectively. This is the same way customers fall in love with products and services depending on how they are advertised by using images and graphics. When using images for business advertisements, use simple and clear graphics that will pass the same message to the targeted audience to avoid confusion.
3. It helps in achieving consistency
This is mainly achieved by using same colors of the original product or company to advertise. The use of logos and consistent colors boost the brand image of the business. The company’s colors should be used in all form of marketing and advertisements. Also, using consistent images, logo and colors make it easy for people to identify a product with the company. Build brand awareness of your company or organization by using visual communication.
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Answer:
the importance of visual communication is as follows ☺️☺️
Explanation:
- images images are impact full and create an emotional bonding
- it is an effortless way of communicating
- it is interesting and interactive
- makes everything clear and understandable