impotances of moments
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So when your brand does present a person with a moment, it is tailored and relevant to them in the right way and at the right time, increasing the likelihood of engagement. Doing so will build a deeper relationship between your brands and your communities
Importance of moments
Our lives are comprised of thousands of moments stretched over a lifetime. A moment of achievement. One of failure. Of inspiration. Another of disappointment. They can be large or small. Life affirming, or even life changing. These moments ultimately serve as the impetus for the stories we write about ourselves and with others.
Reflecting on my work over the past 20 years, I’ve come to realize that it has been widely influenced by individual moments, (and by the notion of moments itself). Even if I didn’t realize it at the time, I have been given moments of opportunities that changed the course of my life. A smile or conversation here. A friend or job there. These moments have led me to connect with others and engage the world around me.
The importance of moments became much more visible to me during my time at Georgetown University. Working with Dr. Daniel Porterfield, who at the time was senior vice president of public affairs and is now president of Franklin & Marshall College, I learned how much moments mattered in shaping the experiences of students and alumni.
Dr. Porterfield worked tirelessly not simply to deliver teachable moments, but to engineer moments that sparked an imagination, brought others closer together, eased the grief of a pained heart, or nurtured the insecurities of someone discovering who they were.
He understood the power of moments and the weight they carried in shaping our experiences and enabling one to write their own story.
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