In 2014, the ALS ice bucket challenge swept through social media. People posted videos of themselves dumping buckets of ice cold water on their heads to raise awareness and funds for ALS, a disease that affects nerve cells in the brain and spinal cord. The stunt became an idea that swept through mainstream America and was influenced by the media. Which term describes this scenario that historians could use to understand this event in society?
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The challenge encourages nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same. A common stipulation is that nominated participants have 24 hours to comply or forfeit by way of a charitable financial donation.[6]
On August 1, 2015, a group of ALS organizations in the United States, including the ALS Association, Les Turner ALS Foundation, and ALS Therapy Development Institute, re-introduced the Ice Bucket Challenge for 2015 to raise further funds with the intention of establishing it as an annual occurrence. It failed to raise the same viral attention as the 2014 event, which raised over $220M worldwide for the disease,[7] however some people, including various government officials around the world, have performed the challenge again in the summers of 2016,[8][9][10][11] 2017,[12][13] 2018[14] and 2019.[15]