Question

In a direct channel all channel functions are performed by

Answer 1

Marketing channels, such as distributors, wholesalers and retailers, provide your business with three kinds of functions: buying products for resale to customers, distributing products to customers and supporting sales to customers through financing and other services.


Intermediaries make possible the flow of products from producers to buyers by performing three basic functions: (1) a transactional function that involves buying, selling, and risk taking because they stock merchandise in anticipation of sales; (2) a logistical function that involves gathering, storing, and dispersing ...