In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these
relationships, this is known as a relationship.
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Question:
In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship.
Answer:
In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a Low Tech, High Touch, Personal relationship.
Explanation:
- In the field of business process management, the phrase "Low Tech, High Touch" is used to describe the degree of automation and direct human involvement in a process.
- A Low Tech, High Touch approach involves little to no automation and plenty of one-on-one communication.
- An excellent/exclusive customer experience is often the consequence of well-executed Low Tech, High Touch processes.
- Because they depend on specialized people and are consequently more expensive, low-tech, high-touch processes are less appropriate for large volume, low-value transactions.
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