In addition to how much the advertiser will pay, which two factors are decided by the adwords auction? (choose 2).
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<<Since the options are not given, I am answering based on the options given for the same question in another website.>>
In addition to how much the advertiser will pay, the two factors that are decided by the adwords auction are:
*How quickly the landing page gets loaded when the user clicks on the ad.
*The way the ad is designed including the color and font attributes.
Various factors such as your bid, ad relevance, landing page experience, impact of enabled ad formats and expected clickthrough rate of the ad are influenced by the adwords auction.
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In addition to the price of the bid, the quality of the advert is analysed that is mainly how relevant, updated and useful is the ad in order for it to be shown at the first click to the user. Another important factor that is usually taken into consideration is the design and the overall impact of the advertisement. It includes everything from the text, font style, size, colour that is the overall aesthetic appeal of the ad. Thus, these are the three most important factors for an advertisement to qualify for a highest most position.
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