in big cities fruits and vegetables are stored in
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As organised retail establishes itself all over a rapidly urbanising India, food and groceries dominate sales in these formats with some urban customers preferring to switch to these comfortable outlets when shopping for their food requirements.
A decade ago, shopping for fresh fruits or vegetables in any Indian town or city meant a visit to the daily vegetable market in your locality, while for grains and lentils, it was the traditional Mom & Pop store just across the street from your home. The price was competitive, but neither the vegetable market nor the grocer’s outlet would be a very comfortable or clean place.
In 2014, while both the formats continue to exist and thrive across the nation, customers in most medium and large cities now have an additional option while shopping for their food, including fruits and vegetables. These are the airconditioned, relatively well organised and well-stocked and clean and even if it pricier than the street, they are becoming the preferred stop for the Indian middle class which now represents a burgeoning group of people, with an increasing disposable income.
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in big cities fruits and vegetables are stored in refrigretee frizz