In case of a straight line demand curve meeting the two axes, the price elasticity of demand at the Y – axis of the line would be : (a) Infinity (b) Equal to 1 (c) Zero (d) Less than 1
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Advertising as an Investment. Every business sees advertising as an expense, a necessary but sometimes unaffordable expense, in the business operations. Advertising is something that people always plan to do, but either reduce the budget for it, or neglect it, especially when business times are tough.
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