Question

In consumer tells friends I like my car more than any other car on the road then the consumer has expressed an

Answer 1

Answer:

The consumer decision process helps you understand the steps people go through when they are deciding whether and what to buy. Many different factors can influence the outcomes of purchasing decisions.

Some of these factors are specific to the buying situation: what exactly you are buying and for what occasion. Other factors are specific to each person: an individual’s background, preferences, personality, motivations, and economic status. Because no two people are exactly alike, it is difficult to predict how the tangled web of influencing factors will ultimately shape a final purchasing decision.

For marketers, an understanding of these factors provides a more complete view into the mind of the customer. As you learn more about what influences decisions for your particular target segment, product category, brand, and competitive set, you can use these influencing factors to your advantage. What you say to customers, the words you use, the people who say them, the images they evoke—all of these things can link back to that web of influencing factors at work in a purchaser’s mind. Great marketing uses those connections powerfully and effectively to win the minds and hearts of customers.

The specific things you’ll learn in this section include:

Describe situational factors that influence what and when consumers buy:

Buying situation

Market offerings

Describe personal factors that influence what and when consumers buy:

Demographics (age, economic status, etc.)

Life stage

Lifestyle

Describe psychological factors that influence what and when consumers buy:

Motivation and Maslow’s hierarchy of needs as it pertains to marketing

Perception, learning, belief

Describe social factors that influence what and when consumers buy

Culture, subculture, social class, family, reference groups

Culture and marketing in different countries

Answer 2

Answer:

In consumer tells friends "I like my car more than any other car on the road" then the consumer has expressed an attitude.

Explanation:

• In a business the relationship between salesman and a consumer is a very important thing.
• The mindset of the consumer may rely on many things,which may be social, cultural,psycological and personal circumstances.
• personal circumstances include occupation,lifestyle,personality etc...
• psychological circumstances include motivation,belief and attitude.
• social circumstances includes family,reference group,roles ab status
• cultural circumstances include culture,subculture and social class system.
• In a business understanding the mindset of the consumer plays a vital role because whether the consumer buys your product or not depends only on his mindset.
• consumer satisfaction plays a another major role.consumer satisfaction has important implications for the economic performance of firms because it has th ability to increase the customer loyalty and usage behaviour and reduce customer complaints.

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