In designing the advertising for a soft drink, which would you find more helpful information about consumer demographics or about consumer lifestyles? Cite an example of how you would use such type of information. (2-3 sentences)
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In designing the advertising for a soft drink, it would be helpful to lay stress more on information about the consumer lifestyle.
- By knowing the consumer's lifestyle, the company would know which masses to target with their sales in order to earn maximum profit.
- For example, if the consumers like citrus drink more, or soda based beverages then they can add the same in their drinks.
- This would help them gain popularity among consumers too since their needs are being exactly met.
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