In external environment, favorable factors and trends are classified as
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In the external environment, favorable factors and trends are classified as an opportunity.
Opportunity:
- External elements that can provide a competitive edge to a company are referred to as opportunities.
- External opportunities allow a company to improve its performance and get a competitive edge in the marketplace.
Example:
- A vehicle manufacturer can export its cars into a new market if a government lowers tariffs, increasing sales and market share.
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