Question

In general marketing terms, a _______________ is defined as a bundle of benefits and ____________ is a form of need affected by cultural and environmental factors of the consumers.

Answer 1

Answer:

buying motives , buying behavior

Explanation:

In general marketing terms, a _buying motives ___ is defined as a bundle of benefits and _buying behavior___ is a form of need affected by cultural and environmental factors of the consumers.

Buying motives are based on :-

1) Product Motives - It includes Emotional & Rational Product Motives

2) Patronage Motives - It includes Emotional & Rational Patronage Motives

Answer 2

In general marketing terms, a Product is defined as a bundle of benefits and Want is a form of need affected by cultural and environmental factors of the consumers.

Explanation:

• The product is said to be a bundle of benefits, which seeks to explain the nature of the product from the consumer viewpoint. since the products includes everything it is called a bundle of benefit.

• The wants are what affects the needs and buying habits of the consumers. They affect the quantity and quality of services the clients want to use.

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• brainly.in/question/11800106 answered by ankurbadani84.