Question

In general marketing terms a ---- is defined as a bundle of benefits and ------ is a form of need affected by cultural and environmental factors of the consumers

Answer 1

Product, Consume buying behavior

Explanation:

In general marketing terms

Product is defined as  a bundle of benefits. Since, product is designed by firms in the market and offer benefits to the consumers via these products.

Whereas

Consumer buying behavior is a form of need affected by cultural and environmental factors of the consumers. Since, same products with similar specification and benefits offered get hit in one place and flop in the other.

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