Question

In Great Britain, Nestlé introduced a candy bar called Yorkie with the slogan “It’s not for girls!” The resulting furor over this sexist campaign required its British managers to spend a great deal of time in the role of: A) resource allocators B) entrepreneurs C) disturbance handlers D) liaisons E) disseminators

Answer 1

C) disturbance handlers

Explanation:

• In this role the manager is a trouble shooter, rushing in to provide speedy solution to a crisis.
• For example in this case, Nestlé introduced a candy bar called Yorkie with the slogan “It’s not for girls!” The resulting furor over this sexist campaign required its British managers to spend a great deal of time in the role of disturbance handlers.
• This crisis require swift and tactful handling by the British managers. These important decisional roles are taken by managers.

To know more:

The resulting furor over this sexist campaign required its British managers to spend a great deal of time in the role of:

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