In looking at her performance data, mia recognizes her video ads aren't driving traffic to her website as well as she had hoped. in particular the clickthrough rates (ctr) are low. what could she do to increase the ctr over time?
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Since the options are not given, I am giving a general answer.
The correct answer is - Mia should add a CTA or a call-to-action overlay.
An overlay or a CTA overlay is an overlay of videos that can be played when the video starts on another website or on YouTube. The user can click on the overlay to watch or stop the overlaying videos.
Most of the videos are usually billed on a CPV or a cost-per-view basis, for which the owner of the ad gets paid when a viewer watches the video for 30 seconds or if the duration is less than 30 seconds. It also engages in other kinds of video interactions like the clicks on call-to-action overlays (CTAs).
The correct answer is - Mia should add a CTA or a call-to-action overlay.
An overlay or a CTA overlay is an overlay of videos that can be played when the video starts on another website or on YouTube. The user can click on the overlay to watch or stop the overlaying videos.
Most of the videos are usually billed on a CPV or a cost-per-view basis, for which the owner of the ad gets paid when a viewer watches the video for 30 seconds or if the duration is less than 30 seconds. It also engages in other kinds of video interactions like the clicks on call-to-action overlays (CTAs).
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