Question

In marketing research, once the problem has been identified it is translated into

Answer 1

Once the need for marketing research has been established, most marketing ... Identify data types and sources ... Thus, the decision problem is translated into a research problem.

Answer 2

In marketing research, once the problem has been identified it is translated into specific research questions

Explanation:

• The marketing research always starts with  a specific research problem. The first step is to identify and determine the problem. It is necessary to gather information and data
• In the next step involves developing a research design from the marketing research process where the research objectives are changed into the required information needs
• The last step for the marketing research process involves the collection of the primary and secondary data. The last step is defining the problem and the objectives are translated into a research oriented question

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Difference between market research and marketing research

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