Question

In ‘maturity’ stage of product life cycle the market becomes saturated, price competition intensifies, and the rate of sales growth slows down." Suggest marketing and distribution strategic choices in such situations

Answer 1

Answer:

Maturity Stage: The maturity stage of the product life cycle shows that sales will eventually peak and then slow down. During this stage, sales growth has started to slow down, and the product has already reached widespread acceptance in the market, in relative terms. Ultimately, during this stage, sales will peak.