In micro economics ,there exists
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Microeconomics (from Greek prefix mikro- meaning "small" + economics) is a branch of economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions among these individuals and firms.
microeconomics deals with the economic problem at an individual and business levels: a resource allocation problem. Examples: Consumer buying behaviour of mobile phones (i.e., what makes consumers prefer apple over others).
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