In most of your homes, TV is switched on a lot of time. In many ways, our impression about the
world around us are formed by what we see on Television. The television industry has undergone
major transformation right from the time of a single national channel to multiple channels owned by
different media houses. It entertains viewers through a variety of programmes for all age groups.
The shows are sponsored by leading brands through advertisements. It can educate and inform
independently of the government in most parts of the world. It teaches important values and life
lessons.
15.1 Choose the most effective Audio- visual medium of transmitting information. (Applying)
a. Radio b. Computers c. Cinema d. Television.
Answers
Answer:
In January 1950, The Indian Express reported that a television was put up for demonstration at an exhibition in the Teynampet locality of Madras (now Chennai) by B. Sivakumaran, a student of electrical engineering. A letter was scanned and its image displayed on a cathode ray tube screen. The report said that "[i]t may be this is not the whole of television but it is certainly the most significant link in the system" and added that the demonstration of the sort could be the "first in India".[5]
In Calcutta (now Kolkata), television was first used in the house of the Neogi family. Which was a huge milestone for industrialization In India. Terrestrial television in India started with the experimental telecast starting in Delhi on 15 September 1959 with a small transmitter and a makeshift studio.[6] Daily transmission began in 1965 as a part of All India Radio (AIR). Television service was later extended to Bombay and Amritsar in 1972. Up until 1975, only seven Indian cities had television services.[7] Satellite Instructional Television Experiment (SITE) was an important step taken by India to use television for development.[8] The programmes were mainly produced by Doordarshan (DD) which was then a part of the AIR. The telecast happened twice a day, in the mornings and evenings. Other than information related to agriculture, health and family planning were the other important topics dealt with in these programmes. Entertainment was also included in the form of dance, music, drama, folk and rural art forms. Television services were separated from radio in 1976. National telecast was introduced in 1982. In the same year, color television was introduced in the Indian market.
Indian small screen programming began in the early 1980s.[9] During this time, there was only one national channel, the government-owned Doordarshan. The Ramayana and Mahabharata, both based on the Indian epics of the same names, were the first major television series produced. They notched up world record in viewership numbers. By the late 1980s, more people began to own television sets. Though there was a single channel, television programming had reached saturation. Hence the government opened up another channel which had part national programming and part regional. This channel was known as DD 2, later renamed DD Metro. Both channels were broadcast terrestrially. In 1997, Prasar Bharati, a statutory autonomous body was established. Doordarshan along with the AIR were converted into government corporations under Prasar Bharati.[10] The Prasar Bharati Corporation was established to serve as the public service broadcaster of the country which would achieve its objectives through AIR and Doordashan. This was a step towards greater autonomy for Doordarshan and AIR. However, Prasar Bharati has not succeeded in shielding Doordarshan from government control.