Question

in our daily life we use broadcast mediums and instruments of information and communication write one advantage and disadvantage ( ncrt and nsit )

Answer 1

In our everyday life, we use brodacast mediums and instruments like internet, television, radio , cellphone etc. we are living in such a time when information technology is one of the most important issues and the information technologies as well as communication media highly influence our lives.

advantage :-speeds the sending information - communication technology tools for example , electronic mail{ email, Gmail etc..} , text messaging systems speed up sending information within a second.

disadvantage :- it can be very expensive to install information technology in a big organization. a big disadvantage of information technology is that it is not safe ,since information is centralized under one database, it is exposed to people with wrong intension with in a organization, information can also be attack by hackers or virus .

Answer 2

Broadcast mediums and instruments of information and communication:

= > Broadcast is made up of radio and television.

= > Broadcasting is the distribution of audio and video content to a dispersed audience via any electronic mass communication.

= > It is far more better than the printed media(Newspapers and magazines).

= > Most people now get news through broadcast media rather than printed media.

= > It was recognized as a significant means of communication because of its capacity to reach large number of people.

Advantages:

(i) Information is published/transmitted immediately and it helps in keeping people updated with all the things happening around the world.

(ii) Multi-sensory appeal,Media flexibility,Creative impact.

(iii) Wide geographic coverage.

(iv) It ensures quality control over content.

(v) perceived accountability with well accepted audience.

(vi) It promote mass consumer products, which in turn increase sales of product.

Disadvantages:

(i) Message is fleeting - Ads will be displayed for 30 seconds and it is gone.

(ii) Inappropriate contents will be displayed which are not suitable for children.

(iii) Individualism.

(iv) Lack of permanence - In newspaper if u found any add, you can cut that part and keep it with you. In television, phone numbers are displayed, if you lost the number you have to wait for sometime till it advertise again.

(v) High cost.

Hope it helps!