Business Studies, asked by rupalijais162, 10 months ago

In personal selling process, step which consists of identifying potential customers is classified as

Answers

Answered by rahularyan720

Explanation:

The personal selling process is a seven step approach: prospecting, pre-approach, approach, presentation, meeting objections, closing the sale, and follow-up. Personal Sales Meeting: Meeting the customer face-to-face to makes the sales process more personalized.

Answered by ruchibs1810

Answer:

Frankly the step in personal selling process which consists of identifying potential customers is typically classified as the "Prospecting" stage. In this stage, salespeople search for and qualify potential customers who may be interested in the product or service they are offering. This can involve using various methods to find potential customers, such as referrals, cold calling, networking, or analyzing databases of previous customers.

Explanation:

In personal selling, the sales process typically consists of several stages that a salesperson goes through in order to make a successful sale. These stages include:

Prospecting: This is the initial stage of the sales process where the salesperson identifies potential customers who may be interested in the product or service being offered. This stage involves researching and analyzing potential customer databases, asking for referrals from existing customers, and using various marketing techniques to generate leads.
Preparation: Once potential customers have been identified, the salesperson moves on to the preparation stage. In this stage, the salesperson researches and prepares for the sales call or meeting with the potential customer. This may involve learning more about the customer's needs and interests, understanding their business or industry, and preparing a sales presentation that highlights the benefits of the product or service being offered.
Approach: During the approach stage, the salesperson makes contact with the potential customer and begins the sales presentation. This can involve introducing themselves, asking questions to learn more about the customer's needs and interests, and positioning the product or service as a solution to the customer's problems or challenges.
Presentation: In the presentation stage the salesperson delivers a more detailed explanation of the product or service being offered. This may include demonstrating the product or providing examples of how the service can help the customer achieve their goals.
Handling objections: At this stage the potential customer may raise objections or concerns about the product or service being offered. The salesperson must address these objections and provide additional information or evidence to help the customer understand the value of the product or service.
Closing: The final stage of the sales process is the closing stage. This is where the salesperson asks for the sale and seeks to finalize the transaction with the customer. This may involve negotiating terms and pricing, finalizing the contract, and ensuring that the customer is satisfied with the product or service being offered.