Question

In "Product Life Cycle” a stage represents rapid growth of product sale knows as
a) Introduction phase
b) Growth phase
c) Saturation phase
d) Mature phase​

Answer 1

In "Product Life Cycle” a stage that represents rapid growth of product sale is known as b) Growth phase.

What is growth phase?

• In a 'product life cycle', a growth phase is a phase in which the consumers accept a product for sale in the market.
• The customers are attracted towards the product and the product is being sold rapidly.
• The profit is growing in the growth phase and hence the correct option is b) Growth phase.
• Other options such as option a) Introduction phase is not correct because this is the phase when a product is introduced and awareness is being build about the product.

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