Question

In reference to servicescape categorization , a structure of hospital is identified as-

Answer 1

Answer:

Facilities of manufacturing have an explicit role, whereas service facilities are less explicit in their definitions, due to greater range of facilities and the multiple roles attached to them. This paper provides a review of service literature focusing on service facilities, and analysing the different views on them, such as facilities as servicescapes, service factories, complex systems or customer interfaces. Each of these views is analysed separately and four main dimensions of services facilities are identified. A classification framework is proposed catching the essential dimensions of the wide range of service facilities. The use of the framework is illustrated with examples. Finally, the results are discussed and further research areas proposed.

Explanation:

Ever since Bitner defined the term “servicescape” as the physical environment in which the service is assembled, several scholars have attempted to better understand the impact of the built environment in the context of different service settings. While servicescape is a topic of increasing academic interest among scholars and practitioners, most studies in the area are dedicated to understanding the built environment of hedonic service. More studies are needed to examine utilitarian servicescape and in this paper, we have focused on the healthcare environment. This study aims to identify the gap in servicescape and healthscape studies by providing a theoretical structure of the current servicescape literature and comprehend the academic differences between hedonic servicescape and utilitarian healthscape studies. After reviewing 44 selected papers based on rigorous criteria, we: (1) framed the servicescape factors; (2) analyzed the servicescape literature from the perspectives of terminologies, research fields, methodologies, and frameworks; and (3) identified the current paths of healthscape research. Through this work, we highlight the significance of adopting different dimensions and factors to evaluate the distinguished service environment by the servicescape type and propose several research agendas for future studies on healthscapes. The research findings can contribute to a deep understanding of healthscapes and can introduce a new viewpoint for interpreting the servicescape in diversified service settings.