In spite of extensive research and development programme, Nano was a hugefailure. Why?
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Lack of Practicality
Lack of PracticalityWhile it was small, it simply was not small and convenient enough for people who were used to motorbikes. That was a major issue in the Nano's marketability that the automaker had not even considered. Also, the Nano was more expensive to maintain than a bike and made car ownership more expensive.
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