In Switzerland, foreign dishwasher manufacturers expected the same rapid sales
as they had first obtained in other West European markets; but sales in
Switzerland were so slow that research had to be done to find out why (this
research should, of course, have been done before not after market entry). The
research showed that the Swiss housewife had a different set of values
compared to, her French and English counterparts; she was very conscious of
her role as strict and hardworking and her responsibility for the health of her
family. To the Swiss housewife dishwashers simply made life easy, and this
conflicted with her Calvinistic work ethic. As a result of this research, dishwasher
manufacturers had to change their advertising promoting, instead of ease and
convenience, hihigiene and health. They did this by emphasizing that because
dishwashers used temperature higher than hand-hot, the process was more
hygienic than washing up by hand. Thereafter, they had no problem selling
automatic dishwashers in Switzerland.
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ମୁଁ ଜାଣେ ନାହିଁ ଦୟାକରି ମୋତେ ପଚାରନ୍ତୁ ନାହିଁ ଯେହେତୁ ମୁଁ ସମ୍ପୂର୍ଣ୍ଣ ରୂପେ କାଟା ରା ମୋ |
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