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What follows suits in men's apparel?
As people dress down, Tailored Brands and Brooks Brothers are suffering. But neither that, nor the pandemic, means men's fashion is doomed.
Courtesy of PR Newswire
By Daphne Howland
Published Aug. 11, 2020
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Within less than a month, after weeks of temporary store closures that vanquished apparel sales, two major U.S. menswear retailers with divergent consumer bases — Tailored Brands and Brooks Brothers — have both turned to bankruptcy court.
Menswear conglomerate Tailored Brands openly blamed the pandemic, and "the continuing decline in the brick-and-mortar retail industry generally," for its bankruptcy. The recent closures of offices and stores and the cancellation of events can hardly have helped Brooks Brothers, either. But the real challenges for both these retailers have been years in the making, most of them specific to the menswear segment.
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