In the buying decision process what is teh term used for a person who first suggests buying the poduct
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Hey there,
There are five steps of the buying procedures which have five different stakeholder.
i. Initiator: A person who first suggests the idea of buying the particular product or service.
ii. Influencer: A person whose advice influences the decision.
iii. Decider: A person who decides on any component of a buying decision
iv. Buyer: The person who makes the actual purchase.
v. User: A person who consumes or uses the product or service.
Therefore initiator is the person who first suggests the idea of buying that product.
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