Business Studies, asked by Aravabhumi2612, 1 year ago

In the buying decision process what is teh term used for a person who first suggests buying the poduct

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Answered by myrakincsem
2

Hey there,

There are five steps of the buying procedures which have five different stakeholder.

i. Initiator: A person who first suggests the idea of buying the particular product or service.

ii. Influencer:  A person whose advice influences the decision.

iii. Decider:  A person who decides on any component of a buying decision

iv. Buyer: The person who makes the actual purchase.

v. User: A person who consumes or uses the product or service.

Therefore initiator is the person who first suggests the idea of buying that product.

Thanks

Answered by mrbirendrakr74
2

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