In the capacity of the Sales Manager of Electronics India, write a letter of apology
to the customer, Mr. R. Laxman, for the faulty air conditioner supplied to him. Assure him that he will soon get a fresh piece with a one-year warranty and free
maintenance service
Answers
Answer:
Apology Letter Written to a Customer
This apology letter is written to convey the company's apologies to a customer for late service, not providing the service at appropriate time, etc. This letter helps to strengthen the relationship between the customer and the company. Through this letter, customer comes to know that the company has understood their mistake; they have accepted it and started working on the same. An apology letter does a lot to repair the damage done.
The tone of the letter should be soft and positive. You have to give the confidence to the customer that the thing that happened will not be repeated hence forth. You have to assure the customer about the quality of the service that you will be providing as well as you can give an incentive like a discount, free gift with no strings attached, etc. All this can be done through a well drafted apology letter.