Question

In the __________ concept of market, emphasis is given on buying and selling of goods and services place exchange customer *
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Answer 1

Answer:

May be the answer can be..."place concept"

Answer 2

Answer:

In the _exchange_ concept of market, emphasis is given on buying and selling of goods and services place exchange customer *

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Explanation:

Marketing theorists regard exchange as the central concept without which there would be no marketing. For an exchange to take place, both parties must have something of value to offer each other. For example, a man visiting a coffee shop may have enough money to purchase a cup of coffee while the cafe is out of stock. Both parties must be able to communicate with one another, and both must want to and be able to exchange something.

There will be no exchange if the customer in the coffee shop cannot be understood, or if he decides he does not want a cup of coffee, or if he does not have enough money.

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