in the growth stage a firm should pursue?
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In the growth stage, the firm seeks to build brand preference and increase market share. The primary objective during the maturity phase is to defend market share while maximizing profit. Firms have several options when deciding how to deal with a product in the decline phase.
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1
Answer:
In the growth stage, the firm seeks to build brand preference and increase market share. The primary objective during the maturity phase is to defend market share while maximizing profit. Firms have several options when deciding how to deal with a product in the decline phase.
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