In the process of distribution of goods, retailers are at the:
a) Final stage b) Intermediate stage c) Initial stage d) None of the above
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Explanation:
There are basically four types of marketing channels:
Direct selling;
Selling through intermediaries;
Dual distribution; and.
Reverse channels.
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Answer:
b) intermediate stage
Unlike distributors, wholesalers only deal with the storage and delivery of goods. But, in certain cases, you have to go through a wholesaler to get to a distributor. Retailers: Retailers are the outlets where consumers can purchase products. This is your local grocery store or Walmart down the street
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