In the reading what is the ultimate purpose of analytics
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Data analytics initiatives can help businesses increase revenues, improve operational efficiency, optimize marketing campaigns and customer service efforts, respond more quickly to emerging market trends and gain a competitive edge over rivals -- all with the ultimate goal of boosting business performance.
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To communicate findings to the concerned, according to the reading by Murtaza Haider
Explanation:
The ultimate purpose of analytics is to communicate findings to the concerned, it might be the marketing, financial, managerial side of the business. The most important part is how it influence the business itself.
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